Do You Need a Financial Advisor?

We founded Bondsavvy to empower investors to invest in individual corporate bonds and increase their returns. Our sole focus is individual corporate bonds, which we believe offer many advantages to the bond funds and ETFs favored by traditional financial advisors and robo advisors. Our corporate bond investment recommendations put individual investors in control of their investment portfolios.

		Traditional Financial Advisor	Robo-Advisor
Your pilot for today’s flight:	Steve Shaw, Founder & President When not tearing through financial statements and preaching the virtues of corporate bonds, can be found training for his next triathlon or skiing the icy slopes of the Northeast with his two daughters.	Full-service financial advisors care deeply about their clients; however, their fees can capture a significant amount of investment returns. Most advisors do not focus on bonds and, instead, invest clients in weak-performing bond funds.	Last seen with the robots that played a key role in the Flash Crash of 2010. Wouldn't know a corporate bond if it hit him in his hard drive.
Knowledge of bond investing	High We have analyzed thousands of bonds and conducted detailed financial analysis on hundreds of companies. We understand how bonds trade online and use all of our knowledge to identify compelling investment opportunities. Corporate bond investing is all we do	Low While there are outliers, most financial advisors do not focus on individual bonds and may have limited knowledge of bond investing.	None All bond investing gets allocated to some bond fund or ETF, typically with low returns.
Fees	Low Flat subscription fee + Online broker trading fees	Highest 1% of assets** + Bond fund and ETF fees + Undisclosed fund trading fees	High 0.25%-0.50% of assets + Bond fund and ETF fees + Undisclosed fund trading fees
Investment selection	Unbiased We start with all of the bonds available for online investing and make recommendations 100% on the merits of the bond investment opportunities.	Often Limited This will vary based on the company for which the advisor works. If you buy individual bonds, those bonds often come from the inventory of the advisor’s firm, meaning that you did not see all of the bonds available for sale and don’t enjoy the competitive market provided by buying bonds online.	Follow the Herd Typically bond index funds with weak investment returns
Return Potential	Highest Our fixed income strategy seeks to maximize total returns over the life of each recommendation. See how our corporate bond returns compare to leading bond ETFs.	Lowest If advisor prescribes bond index funds, his return can be higher than yours after you pay his 1% annual fee, bond fund fees, and bond fund trading fees	Low Relegated to low bond index fund returns

** Financial advisors charge either a percentage of the client’s assets or brokerage commissions. Brokerage commissions can often be 2 points, or $20 per bond, compared to 0.1 points or $1 per bond when investors buy bonds online.

Robot photo by: Rock'n Roll Monkey on Unsplash

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